Resources for Information Product Producers from Ghost Leg Media
Feb 08 2009
Don’t write for Google. So much time can be spent on SEO, tweaking headlines, choosing keywords that your contract with your readers is broken. Readers love words – not just keywords If you want your blog to be read – then write to be read. Write for your readers’ pleasure. Does this mean that you [...]
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Jan 28 2009
The temptation to write clever headlines, captions, titles, and text can be hard to resist. In face-to-face situations, the rewards for being witty or funny or erudite are real. But online – the cost of being clever is lost readers and lost sales. Today, Harry of Men With Pens reviewed Steve Krug’s Don’t Make Me [...]
Oct 13 2008
Great speakers are great writers. If you want to learn to communicate, there is no better teacher than Winston Churchill. You can find MP3s of some of Churchill’s most famous speeches on the web. Churchill is a master of rhythm and repetition: “We shall go on to the end, we shall fight in France, we [...]
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Aug 11 2008
Choose the correct word – your readers will thank you. Confusing Words “is a collection of 3210 words that are troublesome to readers and writers. Words are grouped according to the way they are most often confused or misused.”
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