Information Sells

Marketers use the term “ethical (or legal) bribe” to refer to the free come-on that makes you (the buyer) take the action they (the seller) want. That action can be anything from subscribing to a free newsletter to signing up for a $3,000.00 online course. The products may be wildly different, but the process is [...]

Tags: ethical bribe, newsletter

This is a true story. A friend of mine produces a one hour webinar that teaches internet sellers how to market their business. She wants to do a class on newsletters, and she invited a well-known, easy for beginners to use newsletter company to be her guest. They declined. Well, that’s annoying – but the [...]

Tags: fear of success, newsletter