Information Sells

Marketers have long known the value of split testing, while normal folks thought only cheerleaders did the splits. Split testing, sometimes called A/B testing, is a technique for presenting the same information in two different ways to determine which is more effective. Unless you are familiar with both statistical analysis and web coding, split testing [...]

Tags: gogle website optimizer, Marketing, split testing

Buzz words are everywhere. The hype surrounding Web 2.0 can be overwhelming. However, despite the excessive claims, Web 2.0 is real and the benefits of embracing new techniques can be huge. The danger isn’t in jumping in, trying every new tool or forum you find. The danger is falling in love with the tools and [...]

Tags: buzz, Marketing, viral video

To sell a product, find customers who are ready to buy. Many product developers think they need something absolutely unique, something no on else has offered before. Not only does this make marketing more difficult (if no one knows it exists, no one is looking for it), but it makes the sale that much harder [...]

Tags: Marketing, niche

Look for customers who are already looking for you. You’ve defined your marketplace, and now you need to envision your ideal customer so that you can identify his or her compelling wants and needs. What do people want so much that they will spend time to look for a way to pursue a dream and [...]

Tags: Marketing, Product Development

If you want to sell an information product – the first step to success is to define your market. Know who you want to sell it to. Notice – I did not say that the first step was to design your product. Or research your product. Or write what you love. The very first step is to [...]

Tags: Marketing

This week, we’re going to look more in depth at the steps and strategies you’ll need to be a successful product developer and online seller. One of the most common questions new internet sellers ask is, “What should I sell?” This can be phrased in many different ways: what should I sell, what’s a good [...]

Tags: Marketing

Web video makes a new form of advertising – Book Trailers – possible for everyone. A book trailer is simply an online video extolling your book. It can be as snazzy or as simple as your skills (and budget) can make it. Janelle Elms of OSI Rock Stars just sent me one of the best [...]

Tags: book trailer, Janelle Elms, Marketing, self publish, Video

Part 3 8 Send Out Press Releases Send press releases to local and community papers. Offer to do interviews. These papers are usually looking for content and are more than happy to talk with local authors. Be sure to follow up your press release with phone calls. Don’t wait for them to contact you. 9 [...]

Tags: Marketing, self publish, Vista print

Part 2 4 Use Audio & Video to Entice Readers & Buyers Add videos of you reading short passages from your book to your blog. Host the videos on YouTube. This will 1. Add interest 2. Increase your audience 3. Harness YouTube’s power to drive traffic to your blog for more sales 5 Do A [...]

Tags: books, Marketing, self publishing

PART 1 Many of us have taken advantage of POD technology to publish our own books. POD – or Print On Demand – shouldn’t be confused with vanity presses. Although POD publishers don’t have the power or resources of a major publishing house, they can be extremely profitable – especially when the publisher and the [...]

Tags: cindy shebley, Ghost Leg Press, Marketing, POD, self publishing