Information Sells

Do you want to be to be the Number 1 answer to a Google query? Then think Long Tail. You know it already. It is easier to rank for long tail searches than for common keywords. It is almost impossible to rank well for a term like “Doctors,” but you should be able to optimize [...]

Tags: google, long tail, seo

You are probably familiar with the idea of the the Long Tail by now. Chris Anderson’s book, The Long Tail, not only made the concept famous, but explained it quite clearly. If you’ve read the book, however, you may have been left wondering: what good does this do me? Amazon may make millions by selling [...]

Tags: backlist, information products, long tail