Information Sells

If you want to open new markets for your products, teach a class. Teaching adds authority to your products. And being the creator of an information product adds authority to your teaching. You can teach an online class using software like GoToMeeting, or you can teach a real world class through your local community center [...]

Tags: classes, information products, teaching

You are probably familiar with the idea of the the Long Tail by now. Chris Anderson’s book, The Long Tail, not only made the concept famous, but explained it quite clearly. If you’ve read the book, however, you may have been left wondering: what good does this do me? Amazon may make millions by selling [...]

Tags: backlist, information products, long tail