Jan 28 2009
Be Clear – Not Clever – If You Want To Be Read
The temptation to write clever headlines, captions, titles, and text can be hard to resist. In face-to-face situations, the rewards for being witty or funny or erudite are real. But online – the cost of being clever is lost readers and lost sales. Today, Harry of Men With Pens reviewed Steve Krug’s Don’t Make Me [...]
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