Mar 21 2009
Banish The Phrase “Ethical Bribe”
Marketers use the term “ethical (or legal) bribe” to refer to the free come-on that makes you (the buyer) take the action they (the seller) want. That action can be anything from subscribing to a free newsletter to signing up for a $3,000.00 online course. The products may be wildly different, but the process is [...]
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