Archive for the tag 'copywriting'

Jan 28 2009

Be Clear – Not Clever – If You Want To Be Read

Published by under Marketing

The temptation to write clever headlines, captions, titles, and text can be hard to resist. In face-to-face situations, the rewards for being witty or funny or erudite are real. But online – the cost of being clever is lost readers and lost sales. Today, Harry of Men With Pens reviewed Steve Krug’s Don’t Make Me [...]

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Oct 04 2008

Because It Works

Published by under Marketing

Your marketing must tell your buyers in the most straight forward way why they should buy. Your copy must answer the question, “What’s In It For Me?’ You know that. You’ve read it a thousand times. So why is it so hard to do? Because you haven’t had the chance to practice often enough to [...]

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