Resources for Information Product Producers from Ghost Leg Media
Sep 28 2008
Blogs, like working dogs, need a job. If a herding or hunting dog doesn’t have a task, they’ll assign themselves one. And it may not be a job you particularly want them to perform. A bright, hyper-responsible shepherd might drag everything you own – including underwear – out onto the lawn in order to keep [...]
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Aug 01 2008
Improve your blog’s navigation to improve reader satisfaction. Don’t make reader’s leave your site to locate the information need.
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Jul 27 2008
Here are some interesting statistics, gathered from Technorati and Alexa, by BlogWorldExpo Over 57 million Americans read blogs 6% of the entire US adult population has created a blog Technorati is currently tracking over 70 million blogs Over 120 thousand blogs are created every day There are over 1.4 million new blog posts every day [...]
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Jul 24 2008
You’ve probably heard that everyone needs a blog – even if you’ve never learned what a blog is, or why you’d want one. Blogs are the touchstone on Social Media in much the same way that web sites were the basic building blocks of the World Wide Web. In the early days of the Dot [...]
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