Information Sells

I spent time on Friday helping a client update spreadsheets and Excel reports that used an incorrect formula to calculate the margin on bids for construction jobs. While this particular client was looking for a margin of 25%, he was actually getting one closer to 20%. On a $100,000.00 bid, that can be the difference [...]

Tags: margin, mark up, profit

New videographers often overlook one crucial piece of equipment – the microphone. And no wonder they do. It’s almost impossible to find a decent camcorder for sale for less than $1,000.00 with an external mic jack. Newer camcorders have built-in stereo microphones instead, which promise great sound. But the microphone on your camcorder is probably [...]

Tags: boom, lavalier, microphones, rode videomic, video microphone

If your videos will be mostly software demonstrations and tutorials, you may need nothing more than a copy of Camtasia. However, if you plan on making live action videos, even if only for You Tube, you will be adding complexity to your project. You will certainly need additional hardware, including camera, lights, and a microphone, [...]

Tags: camcorder, canon, flip, You Tube

On Monday, we will be drawing the name of the winner of the How to Make Money Online With Free Web Sites Giveaway contest. The contest is open to any member of the Web Sellers Circle – even the $1.00 Trial Members. You can find full details and rules here: Register To Win In a [...]

Tags: affiliate income, web sellers circle

I  have been using Camtasia since version 3 was new. I have made hundreds of hours of screencasts for myself and for others. I receive many requests for help with Camtasia and have frequently heard, “You should teach a class.” So I am wondering – should I teach a class? I’ve created a brief (6 [...]

Tags: classes, screencasting, survey

Making videos of any kind – whether Camtasia training screencasts, video for You Tube, flash videos for your own web site or blog, or How to DVDs for sale on Amazon – can be dauntingly difficult if you don’t know where to begin. But don’t despair. Although video production is full of unfamiliar jargon and [...]

Tags: Camtasia, info product, screencasting