Apr 02 2009
Don’t Make Your Customers Feel Foolish
The Joke Is On Me
April Fool’s Day (April 1 in the USA) is an internet institution. At no other time of the year are the frat boy roots of computer science thrown into such stark relief.
Dozens of major web sites roll out practical jokes: some clever, some stupid, precious few worth the time or resources devoted to them.
A few of these practical jokes backfire badly by making the customer the butt of the humor. “Ha ha! More fool you – you fell for it!” may work well as a schoolyard bully’s taunt. As a customer relations strategy, it fails miserably.
Before you jump onto a bandwagon, be sure it is not rolling towards a brick wall. Otherwise, you might discover the joke’s on you.
Photo by Mykl Roventine Released under Creative Commons License
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