Archive for April, 2009

Apr 20 2009

Easy, Free Tool To Create Scrollers For Your Website

Published by under Software

Give Away of the Day is on a tear lately, with one great offering after another. Today, Monday, April 20, they have SoThink’s JavaScript Web Scroller Creator. It creates horizontal or vertical image scrollers, news scroller, ads, events, image slide shows, etc. You’ve seen similar scrollers on eBay (Auctiva’s scrollers are an especially popular way [...]

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Apr 19 2009

Microphone Comparison

Published by under Audio

Betsey Weber and Matt Pierce of TechSmith (the makers of Camtasia) have done an excellent short comparison of several microphones for screencasting, including a lapel mic, freestanding USB mics, a headset, and even a webcam. Matt reads the same short passage from Alice in Wonderland with each microphone. The entire screencast lasts less than two [...]

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Apr 18 2009

10 Ways To Customize You Tube

Published by under Video

You Tube has introduced a raft of changes in the last few months. Most have led to better looking videos. Today, MakeUseOf.com posted a cheat sheet of URL tricks that will allow you to take advantage of this improved video resolution when when you embed videos on your own site or blog. We’ve mentioned some of [...]

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Apr 15 2009

Save 40% and Get Better Pictures with Photoshop Elements 7

Published by under Software

If you do any photo editing work – whether as a hobbyist photographer or as a web site owner – you know you need Photoshop Elements. If you’ve been waiting to buy – you are in luck. From now until April 23, Adobe is selling Photoshop Elements 7 for $59.99 when you buy direcly from [...]

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Apr 12 2009

Distance and Perspective

Published by under Product Development

When you finish a project – whether it is a 10 second YouTube video or a 300 page book – set it aside. You are too close to judge. The good, the bad, and the parts that could be better will all look different tomorrow. Today, you’ve poured your soul into your work. The mind [...]

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Apr 08 2009

Do These Things Really Work?

Published by under Marketing

A friend in Boston was buying garden seeds. As the cashier rang them up, she picked up a packet, shook it, and asked suspiciously, “Do these things really work?” The cashier wasn’t asking about the brand or the germination rate – she was asking if you can really grow a plant from a seed. I [...]

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Apr 03 2009

Admit You Are Good

Published by under Marketing

Naomi Dunford has a post on IttyBiz today called Talking About The Nice. Naomi exhorts her readers to market a product by emphasizing the good points, rather than obsessing over how to hide the weaknesses. Certainly, that’s a fine idea. But it also made me think of how infrequently we identify our own good points [...]

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Apr 02 2009

Don’t Make Your Customers Feel Foolish

Published by under Marketing

April Fool’s Day (April 1 in the USA) is an internet institution. At no other time of the year are the frat boy roots of computer science thrown into such stark relief. Dozens of major web sites roll out practical jokes: some clever, some stupid, precious few worth the time or resources devoted to them. [...]

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