Feb 28 2009
Good Advice – But No One Takes It

I see great riches ...
Do you want your next product launch to be successful?
Do you want to sell high-margin goods to willing buyers?
Do you want to repeat customers who faithfully buy your new products as soon as they are released?
Well – do you?
Doesn’t everyone?
Judging by the way new info product producers act – that is the last thing they want.
Instead, they have a dream. They want to believe, “If you build it, they will come.” Anything else is some sort of horrible marketing scam.
Here’s the truth: Every successful info product maker – in fact, every successful entrepreneur in any field - offers one bit of advice – which every dreamer resists mightily.
Don’t fall into that trap. Be smart. Listen to the people who make money.
Find your market before you make your product.
First, find a group of people who have
1. A problem you can solve
2. Money to spend
3. A history of buying products on the internet
Then make a product that solves the problem for these people.
Of course, there is more to it than that. You must make a good product if you want repeat business. You need to learn to market your product. You need some talent and some luck.
But if you begin your career by selling ice chests in Siberia, you are making your life harder than it needs to be.
Photo by Eddie~S Released under Creative Commons license.
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