Feb 18 2009
Why Are You In Business?
Keep Your Eye On The Bottom Line
When you own your own business, there are so many things that demand your attention, it is very easy to lose sight of what’s important.
Sometimes, in fact, we allow ourselves to become distracted as a defense against feeling helpless and overwhelmed.
When everything needs to be done – and done yesterday – you may as well just do anything at all, regardless of importance or priority.
Except that never works.
Failing to prioritize, responding only to crisis, jumping from task to task leads to being overwhelmed in the first place.
KEEP YOUR EYE ON WHAT’S IMPORTANT
If you ask yourself, “Why am I in business?” the obvious answer is, “To make money.”
No doubt, you have a dozen more reasons to be in the particular business you are in, and a score of goals beyond financial freedom. But if your business does not make money, you will not be in business for long.
So your Number 1 task as a business owner is to show a profit.
Over the next few weeks, with tax time looming, Information Sells is going to look at some simple business practices and accounting rules that will make it easier for you to get a handle on profitability in your business.
If you have specific questions or areas you’d like to see discussed, please mention them in the comments.
Photo by peasap Released under Creative Commons License
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