Jan 14 2009
How To Sell More Successfully
Identify your ideal customer
How can you sell more? And more successfully?
Focus.
Many sellers are tempted to sell a little of anything and everything, in the hope that someone will want something that they are offering.
But the days of the General Store and the Five and Dime are gone.
Online shoppers, especially, are hurried. The allure of a department store’s One Stop Shopping is not so powerful for them, since a mouse click or two is much less strenuous than a drive across town and a search for a parking spot.
Online shoppers use search tools to drill down and find exactly what they need. They ignore everything else.
How can you, as a savvy merchant use this to your advantage?
First ask, “Who am I selling to?”
- Define your market.
- Know your ideal audience.
- Identify your target demographic
When you know your ideal buyer, you will also know what they are buying. When you know what your ideal buyer is buying, you will know precisely what you should be selling.
Photo by dawnzy58 Released under Creative Commons License
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