Jan 08 2009
How To Make Happy Customers
Come in - let's talk about me
Merchants, online or off, suffer from the delusion that customers care about the businesses they patronize.
No, we don’t!
Customers go to a store to buy or to pass the time or because they were walking down the street and a clever window display caught their eye, or, or, or… a hundred personal reasons that have nothing to do with the business owner’s dreams or desires.
Yet businesses persist in using blogs and web sites to talk about themselves.
If you own your own business, you have poured your heart into it. You’ve worked long, lonely hours trying to make everything perfect.
You care deeply about your business.
But ask yourself – have you ever bought something because a business had been proudly serving the community since 1987? If not, why are you wasting space on your blog, your stationery, your web site, your business cards proclaiming the year of your incorporation?
If you want your business to grow, learn this simple marketing secret: Stop writing about your business and start writing about your customers.
Photo by Ben Zvan Released under Creative Commons License
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