Jan 09 2009
How To Answer Customer Questions
What's the background music?
In a recent teleseminar on Brian Clark and Jon Morrow’s Partnering Profits, Rich Schefren said customers don’t want information – they want advice.
Think about that for a minute.
The internet is full of information. The answer to every question is somewhere on Google, if only you know where to look.
But that’s the problem for most of us – knowing where to look.
We all suffer from information overload. And the results on the first page of Google are not necessarily the answers we seek. How do we know what is true and what is false? What is current and what is outdated? What is safe and what is dangerous?
When clients come to us with a question, they do not want facts – they want guidance.
You are the trusted expert. You have already shifted through the data and tested the results. Listen for the question behind the question. What does your customer need to know? What is the problem that you can solve?
Photo by Petr Urbancik Released underCreative Commons License
Similar Posts:
- Good Advice – But No One Takes It
- To Get A Good Answer, Ask A Good Question
- Saying No and Meaning It
Print This Post
No responses yet
Follow Me on Twitter