Information Sells

Use the keywords buyers use

You know how important keywords are to your Google rankings. And you know how important your Google ranking is to your sales.

So how do you find the right keywords for your niche?

Surprisingly, there are excellent, free tools that will help you reach the first page of Google for your keywords. But first, you need to clearly define your niche.

It’s unlikely that you will start a new web site and – within a few weeks – land on the front page of Google for a keyword like “quilts.” But if you define your market (your niche) more clearly, your chances go up. The more specific you are, the more visible you will be to buyers who are looking  for exactly what you are selling.

Do you sell “quilts” – or do you sell “handmade, Amish quilts made in Lancaster, Pennsylvania”?

Do you see the difference?

By describing your product more concretely, you can attract the buyers who  want what you are selling, and who are willing to pay a fair price for it. You’ve weeded out people searching for “cheap quilts,” “quilt patterns,” “how to make a quilt,” etc.

Good keywords draw buyers, not browsers. And long tail keywords separate you from an undifferentiated mass of competitors.

How do you find these keywords?

Here are 5 free tools to get you started

• Google’s Search-Based Keyword Tool

You can match this keyword tool to your web site – or to a competitor. See what people are really searching for.

• The SEO Toolbar for Firefox

The latest free SEO Tool from Aaron Wall at SEO Book

• Detecting Online Commercial Intent from Microsoft

This tool from Microsoft Ad Labs detects whether customer are just searching for  information or if they are ready to purchase products based on their search queries or recently visited URLs.

• Free Keyword Suggestion Tool from WordTracker

Enter a starting keyword to get up to 100 related search terms

• Google Adwords Keyword Tool

The Keyword Tool is especially helpful in three situations:

1. When you first create a new AdWords Campaign
2. When your current keywords are performing poorly and you need to find better options
3. When you have one keyword that really works well and want to find more like it

Photo by by cambodia4kidsorg Released under Creative Commons License

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Tags: keyword tools, seo