Aug 13 2008
Find Inspirtion At The Magazine Rack
Get Ideas from Magazines
The easiest way to sell a product is to find people who have already spent money on something and then sell them a similar item.
But how do you know when people care enough to buy? One sure sign of a passionate interest in a topic is reading about it.
People read about their hobbies to learn more. Even better from a product developer’s viewpoint, they buy magazines (small monetary investment) to not only learn more but to buy more as well (larger investment).
You can find your niche audience and research its habits just buy browsing through a well stocked magazine stand.
Long Tail Research
Don’t just flip through Time or Oprah or Better Homes and Gardens. Look for magazines you’ve never heard of.
If you are selling to home owners, read Sunset, read Organic Gardening, then use them as guides to search out ever more specialized magazines. And don’t just read the articles and look at the display ads, read the classified ads as well. Small businesses that choose not to invest in full color ads market to popular – and profitable – niches through the classifieds that are found in the back pages of many niche magazines.
What specialty products’ popularity can you piggy-back on?
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