Jul 27 2008

Why Your Business Needs A Blog Part 2

Published by at 8:31 am under Marketing

Here are some interesting statistics, gathered from Technorati and Alexa, by BlogWorldExpo

  • Over 57 million Americans read blogs
  • 6% of the entire US adult population has created a blog
  • Technorati is currently tracking over 70 million blogs
  • Over 120 thousand blogs are created every day
  • There are over 1.4 million new blog posts every day
  • 22 of the 100 most popular websites in the world are blogs
  • 51% of blog readers shop online

If you run an online business, pay particular attention to the first and last statistic:

  1. Over 57,000,000 Americans read blogs
  2. 51% of blog readers shop online

That’s over 29 MILLION qualified buyers. Are you willing to just pass on that market?

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