Jul 17 2008
Keep Customers Updated Automatically
John Jantsch, author of Duct Tape Marketing, says this about technology: “…don’t get too concerned about what it is or how it works – it’s just plumbing – get excited about what you can do with.”
He then goes on to discuss RSS Feeds and how they can be used outside of blogging. RSS feeds are a terrific way to keep in touch with your customers. But even those who don’t use aggregators or feed readers, like Bloglines or Google Reader, can be reached automatically every time you update your blog – via the much more familiar medium of email.
Sign up for a Feedburner account, and click on the Publicize tab, then click on Email Subscriptions. Every time you update your blog, the new post will be sent to email subscribers. Very slick!
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