Resources for Information Product Producers from Ghost Leg Media
Jul 31 2008
Pure Digital, the makers of the Flip, announced that they have sold 1,000,000 (one million) Flips in the USA. They also say they have consistently been the best selling camcorder in the US. I haven’t run out of uses for my Flip yet. There are so many situations where it is a better choice than [...]
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Jul 30 2008
Do you need to upgrade or install new codecs to get the most out of your new Flash Converter? Try the K-Lite Codec pack. There are three versions of the K-Lite Codec Pack: Basic, Standard and Full. • K-Lite Codec Pack Basic contains only the most essential things. It contains everything you need to be [...]
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Jul 30 2008
No doubt about it – You Tube is a great way to drive traffic to your web site, increase visibility for your videos, and save on bandwidth. But, as a quick look at any You Tube video will confirm, when it comes to quality, You Tube is still several generations behind. You Tube has many [...]
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Jul 28 2008
This is from Cindy Shebley’s eBay Blog: “This is a quickpost to let you know about a very special charity auction that is going on right now; The Traveling Lab Coat. The traveling lab coat tradition started last year shortly after eBay Live. It’s a lab coat worn by an eBay employee during Live! The [...]
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Jul 27 2008
Here are some interesting statistics, gathered from Technorati and Alexa, by BlogWorldExpo Over 57 million Americans read blogs 6% of the entire US adult population has created a blog Technorati is currently tracking over 70 million blogs Over 120 thousand blogs are created every day There are over 1.4 million new blog posts every day [...]
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Jul 26 2008
If you watch the credits at the end of a movie, you will see several mysterious job titles: Gaffer, Best Boy, Key Grip, Foley Artist… The names give no indication of the function, but you’d never bother watching more than 30 seconds of a film that didn’t employ these people. They are the lighting and [...]
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Jul 25 2008
Camtasia is a wonderful tool for creating screencasts, but for many product developers or internet retailers, it is overkill. With a hefty $300.00 price tag, you have to really need Camtasia before you buy it. So what do you do if you just need to make a slideshow and post it to your web site, [...]
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Jul 24 2008
You’ve probably heard that everyone needs a blog – even if you’ve never learned what a blog is, or why you’d want one. Blogs are the touchstone on Social Media in much the same way that web sites were the basic building blocks of the World Wide Web. In the early days of the Dot [...]
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Jul 23 2008
Headset microphones are used by many screencasters. They produce acceptable sound at a reasonable price – particularly USB microphones like the Jabra GN2000 USB Headset – and they leave your hands free for keyboarding. Unfortunately, you can often tell when a screencaster is wearing a headset by the background sounds. Most people’s first instinct is [...]
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Jul 22 2008
The latest version of WordPress, v2.6, was released about a week ago. It has several useful new features. My favorites are the saved revisions, image captions (hooray!), the new Plugin interface, and the ability to make multiple selections (Shift-Click) when managing posts. There are other very cool improvements that don’t fit with my current workflow. [...]
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Jul 21 2008
To sell a product, find customers who are ready to buy. Many product developers think they need something absolutely unique, something no on else has offered before. Not only does this make marketing more difficult (if no one knows it exists, no one is looking for it), but it makes the sale that much harder [...]
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Jul 20 2008
One discussion forum that I read regularly recently had a thread about how to get thousands of You Tube hits almost instantly. The poster had gone to an Apple store on the first day that the new iPhone was released and had videoed people waiting in line. That was it – no narration, no titles, [...]
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Jul 17 2008
John Jantsch, author of Duct Tape Marketing, says this about technology: “…don’t get too concerned about what it is or how it works – it’s just plumbing – get excited about what you can do with.” He then goes on to discuss RSS Feeds and how they can be used outside of blogging. RSS feeds [...]
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Jul 12 2008
Online videographers struggle with the concept of “Fair Use.” Is adding a copyighted song to a photo collage in order to create a mood fair use? What if you declare the product non-commercial? Can something be fair use if you intend to make money with it? The American University Center for Social Media has released [...]
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Jul 10 2008
Look for customers who are already looking for you. You’ve defined your marketplace, and now you need to envision your ideal customer so that you can identify his or her compelling wants and needs. What do people want so much that they will spend time to look for a way to pursue a dream and [...]
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